Merchandising = V: Promoting the sales of your product, especially through displays.

Merch it up to give buyers a preview of how your products will look in their stores.

Booths at the National Stationery Show and other trade shows often look like mini retail stores, and with good reason.  Merchandising, or promoting your product through displays, helps buyers get a good feel for how products will look in their brick and mortar stores.  When planning your booth, make sure there are plenty of attractive display options, as well as a way for buyers to touch and feel your cards.  If you have special packaging that sets you apart, make sure to bring that, too!



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