Dear Camp Counselors,

I’m in the process of designing new cards and I’m not sure what quantities reps and retailers need to see.  How many cards should I design for each release? — Jess

Dear Jess,

First of all, you’re on the right track with the new designs.  Reps and retailers both like to see regular new product releases, and while there’s no hard and fast rule about how often to release, 2-3 releases per year is preferred and they should be timed with seasonal releases if you’re designing for Christmas, Mother’s Day, etc.  When it comes to how many cards per release, aim for a minimum of 6 cards per release.  If you have more than 6 that’s even better, as it gives you more possible designs to sell.  Good luck and happy designing.

— Carina Murray

Founder and Principal, Crow & Canary



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