stationery inventory by 417press

Dear Camp Counselors,

How many of each SKU should I have on hand prior to doing a trade show?

– Maggie

Dear Maggie,

The answer to this question depends on a number of factors:

  • How long have you been wholesaling and do you know which products are your best sellers?
  • What types of products are you offering?
  • How are you pricing your products?
  • Are you outsourcing your printing or are you printing products yourself?
  • Do you have the ability to do a short run of samples for the show?
  • How fast can you produce your products after the show?

If you’re selling wholesale, consistent inventory should be your end goal.  You don’t want to be producing each order as it comes in.  It is more expensive and less efficient, both of which cut into your profit margins.

Start small and be conservative, but smart, about your inventory.  As your business grows and you  have a better handle on your production costs, space constraints, and company goals, you’ll likely keep more inventory and start printing larger runs.

Best wishes,

Katie Hunt, TSBC


Image by 417 Press

Related posts: