Dear Camp Counselor card occasions

Dear Camp Counselor card occasions

Dear Camp Counselors,

I’ve been doing my homework and know that I should be aiming to release new products 2 or 3 times per year.  I have limited time to work on my new collection, so I wanted your advice: what are the most popular greeting card occasions?  Where should I focus my attention?

— Emily

Dear Emily,

First and foremost, I want to encourage you to work on the kinds of cards and products that are in line with your brand.  When you’re genuinely excited about the work you put out, it will get you much farther than releasing cards just because they fall into a popular category.  That being said, it’s never a bad idea to work smarter instead of harder!  If you’re having trouble narrowing down a wide range of ideas, know that the top occasions for cards are Birthday, Love, and Holiday.  General sympathy cards are up there too.

Keep in mind that retailers are ordering cards several seasons ahead.  Holiday needs to be ready for retailers to buy in May, for instance. January is a great time to release Birthday, Wedding, and Anniversary cards, along with Mother’s Day, Father’s Day, and Graduation items.  Happy creating!

–Katie Hunt, Tradeshow Bootcamp


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