post-NSS-follow-up-strategies

NSS has passed and amidst the excitement, exhaustion, and extra cups of coffee, we want to send you our congratulations and a reminder to keep up your momentum.  Though it’s a feat just to get through the show, capitalizing on your energy and taking quick post-show action is hugely important.  Here’s what we suggest:

  • Follow up, follow up, follow up.  Did we say follow up?
  • Add new contacts to your mailing list so they always get your latest updates
  • Send a post-show blast to your contacts, thanking them for stopping by the booth.  As always, make sure you add value!
  • Send hand written notes.  Write notes on your own cards and customize your text as much as you can.
  • Use social media to connect, whether it’s with new friends or potential buyers.  Use hashtags #tsbcalum so buyers can follow along.
  • Remember it is never too late to follow up.  When you reach out, it sets you apart from the crowd.

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