At TSBC, we all agree that lighting is a critical component to your booth space. Well lit products do a better job of capturing your buyer’s attention and it make it easier for the press to photograph your products. But, where we have some disagreement is whether or not a parcan is necessary. What is a parcan you ask?
A parcan is a big, bright, industrial spotlight often used at tradeshows, particularly under high ceiling areas. Pros: they really light your booth up. Cons: parcans are not cheap and they can make your booth hot. We recommend bringing sunscreen.