“I want to focus on what’s going to happen after the show…and being ahead of the game.” — Melanie Karlins, Grey Moggie Press

With NSS just a few short weeks away, many of our TSBC alumni are finalizing show details and checking items off their to-do lists.  One more thing we suggest you add?  A game plan for after the show!  We love this quote from Melanie at Grey Moggie Press, because it takes a big picture approach to your planning.  We suggest you schedule pre-show, at the show, and post-show activities so you are ready to follow up with contacts you’ve made.  Read our mailing list tips for our favorite resources, and be sure to keep up your post-show momentum.  A lot of buying decisions are made post-show, so following up makes you more likely to get the sale.

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