overheard at paper camp definition of success

I love this quote from speaker, Erika Firm of Delphine:

“You can have a successful career in the stationery industry and not sell wholesale. You can have a successful career in the industry and sell wholesale but not exhibit at tradeshows. You have to do what feels right.”

Yes. Yes. Yes.

It is a misconception that you MUST sell wholesale to ‘make it’ or that you NEED to exhibit at a large tradeshow in order to get your work into retail stores. Ultimately, you need to do what is most profitable and advantageous for your business. Remember, it is your business. You set the rules.

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