Importance_Of_New_Stationery_Designs

“What’s new?  What’s new?  What’s new?  Seriously.  What.  Is.  New?  That’s all we hear all day every day.” – Carina Murray, Crow & Canary

Carina is not only one of our amazing Camp Counselors, she’s also the founder and principal of Crow & Canary, a travel-based repping agency that currently represents a diverse lineup of independent designers and card companies. With her feet on the ground, Carina has direct feedback from wholesalers who ask her time and again for new products. Buyers and stockists are constantly keeping an eye on the future, and exciting new work helps them refresh their lines for upcoming seasons and holidays. While it’s important to keep your brand consistent and to work hard on your existing products, we recommend you continue to develop new ideas and designs so you always have something current in your back pocket.

 

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