Your products (or services) aren’t for everyone. And you know what? That is a-okay!! Great in fact!

I’m hearing a lot of chatter and frustration lately from creative entrepreneurs in different social circles. You make beautiful products, likely handcrafted or personally designed and you have your own unique style & aesthetic. So, instead of feeling like you need to appeal to the masses, focus on reaching out to your unique customer base and filling a void or providing a solution specifically for them.

Be you. Be your brand. Know your customer.

Related posts: