Your mailing list is probably the biggest piece of your marketing puzzle. Because, think about it, without a good mailing list your marketing efforts will go nowhere.
If you’re just starting out and building a mailing list of potential retailers to contact for wholesale, this will be a big project. It will take a lot of time, effort and energy to create your list. You’ll use google, you’ll check out competitor websites and you’ll use social media to research the *right* stores who are the best fit for your products. Quality over quantity.
It is much better to have a smaller, more tailored mailing list reaching the right contacts than a large list of people who may or may not have an interest in your products or services. Keep in mind that your mailing list is going to be a constantly evolving project. As new stores open, people switch jobs or you meet new contacts at shows – you will be adding and editing your mailing list to keep it fresh and relevant.
Below are some contact management systems (aka CRM or mailing list management systems) that our alumni use and love. Leave a comment below and let us know what systems you use to manage your mailing list:
** Links above are not affiliate links, just products & services our community loves.