building your catalogCatalogs are an important and necessary sales tool for your wholesale business. But they are also expensive and time-consuming to produce so you want to make them as effective as possible.

Whether you’re attending tradeshows or sending samples to stores, a catalog is a must-have. Let’s take a closer look at what to include.

Contact Information

A catalog is meant to generate business, but when your contact information isn’t easy to find, buyers may go elsewhere.

Add your contact information at the footer of every page, without exception. Include your phone number, email address, website and social media handles. That way, a retailer can immediately get in touch with you if they have questions or want to place an order.

Product Descriptions

Product descriptions are an important part of your catalog. You want to clearly explain what the products are, how they are used and provide concrete details that will help the retailer know if they are a good fit for their customers. Don’t leave questions unanswered.

Your product descriptions should include what it’s made of, the size, pricing information and your minimum quantity requirements. Have trouble coming up with the right words? We’ve got some help for you.

Product Photography

Product photography is what separates a catalog from a line sheet. Investing in product photos is a worthwhile investment because you can use the photos across your sales tools and marketing materials, including email blasts, social media posts and press inquiries. Whether you hire a pro or DIY your photos, use a mix of styled photos and direct images so buyers can see the details of your products and visualize what your products will look like on their store shelves.

At the end of the day, you need to make it as easy as possible for your retailers to buy. Having a well-designed and detailed catalog is a necessary sales tool that will set you aparat from the competition. You’ll look polished, professional and accessible to your buyers.

For more information, you can watch my short video or take my CreativeLive course about catalogs.